//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Hair, Joseph F."
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Deutschland <DDR>
Interview
Marktforschung
Polen
United States
Unternehmen
Verbraucherverhalten
Market research
18
Information technology
4
Informationstechnik
4
Marketing
4
Marketingforschung
4
Partial least squares
4
Partielle kleinste Quadrate
4
Statistical method
4
Statistische Methode
4
Structural equation model
4
Strukturgleichungsmodell
4
Theorie
4
Theory
4
Consumer behaviour
3
Kleinste-Quadrate-Methode
3
Konsumentenverhalten
3
Least squares method
3
Scientific method
3
Wissenschaftliche Methode
3
structural equation modeling
2
Befragung
1
Big Data
1
Big data
1
Data Mining
1
Data collection
1
Data mining
1
Data quality
1
Datenerhebung
1
Datenqualität
1
Elderly people
1
Estimation theory
1
Europa
1
Europe
1
Heresy
1
Hospital
1
Journals
1
Knowledge
1
Krankenhaus
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Book / Working Paper
12
Article
6
Type of publication (narrower categories)
All
Lehrbuch
10
Textbook
10
Glossar enthalten
8
Glossary included
8
Article in journal
6
Aufsatz in Zeitschrift
6
CD-ROM, DVD
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
German
1
Author
All
Hair, Joseph F.
Malhotra, Naresh K.
48
Hruschka, Harald
23
Kumar, V.
21
Sarstedt, Marko
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Green, Paul E.
19
Kotler, Philip
18
Sheth, Jagdish N.
18
Belk, Russell W.
17
Herrmann, Andreas
17
Huber, Frank
16
Gustafsson, Anders
15
Aaker, David A.
14
DeSarbo, Wayne
14
Viswanathan, Madhu
14
Birks, David F.
13
Day, George S.
13
Eisend, Martin
13
Hanssens, Dominique M.
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Tadajewski, Mark
13
Albaum, Gerald S.
12
Baumgartner, Hans
12
Peter, Jerome Paul
12
Weijters, Bert
12
Zaltman, Gerald
12
Allenby, Greg M.
11
DeSarbo, Wayne S.
11
Dolnicar, Sara
11
Fischer, Eileen
11
Lehmann, Donald R.
11
McDaniel, Carl D.
11
Solomon, Michael R.
11
Wind, Yoram
11
Wittink, Dick R.
11
Askegaard, Søren
10
Bagozzi, Richard P.
10
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
4
Journal of marketing education : JME
2
International journal of market research
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
McGraw Hill higher education
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
2
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
3
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
4
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
5
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
6
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
7
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
8
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
9
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
10
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->