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Implementing design thinking : understanding organizational conditions
Wrigley, Cara; Nusem, Erez; Straker, Karla - In: California management review 62 (2020) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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Product development : a structured approach to consumer product development, design, and manufacture
Mital, Anil; Desai, Anoop; Subramanian, Anand; Mital, Aashi - 2008
Persistent link: https://www.econbiz.de/10003497238
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Rethinking innovation and design for emerging markets : inside the Renault Kwid project
Midler, Christophe; Midler, Cristophe; Jullien, Bernard; … - 2017
2015-June 2016 -- Prospects for international deployment of a new lineage : 2016 and beyond -- Fractal innovation and … creative product development -- The maturation of a "trickle-up" approach of the automobile at Renault -- The global innovation …
Persistent link: https://www.econbiz.de/10011703948
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
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Contributions of design thinking to project management in an innovation context
Ben Mahmoud-Jouini, Sihem; Midler, Christophe; … - In: Project management journal : PMJ 47 (2016) 2, pp. 144-156
Persistent link: https://www.econbiz.de/10011485094
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The role of emotion in product, service and business model design
Straker, Karla; Wrigley, Cara - In: Journal of entrepreneurship, management and innovation … 11 (2015) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011500856
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Working on innovation
Midler, Christophe (contributor); Minguet, Guy (contributor) - 2010
Persistent link: https://www.econbiz.de/10003805947