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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642
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The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian; Jensen, Ove - 2007
Persistent link: https://www.econbiz.de/10003427950
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Configurations of marketing and sales : a taxonomy
Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
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Cooperation between marketing and sales : a neglected interface
Homburg, Christian; Jensen, Ove; Klarmann, Martin - 2007
Persistent link: https://www.econbiz.de/10003516870
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The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, … - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian; Hahn, Alexander; Bornemann, Torsten; … - In: Journal of marketing research : JMR 51 (2014) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
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A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes
Homburg, Christian; Pflesser, Christian - In: Perspektiven der marktorientierten Unternehmensführung …, (pp. 3-27). 2004
Persistent link: https://www.econbiz.de/10002523747
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Market-oriented management: a systems-based perspective
Becker, Jan; Homburg, Christian - In: Perspektiven der marktorientierten Unternehmensführung …, (pp. 29-51). 2004
Persistent link: https://www.econbiz.de/10002525407