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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying; Xu, Jing; Jiang, Zixi; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
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Step by step : sub-goals as a source of motivation
Huang, Szu-chi; Jin, Liyin; Zhang, Ying - In: Organizational behavior and human decision processes : … 141 (2017), pp. 1-15
Persistent link: https://www.econbiz.de/10011739361