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Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508