Narrow search
Showing 1 - 10 of 99
Cover Image
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
Cover Image
Legends in marketing : Philip Kotler
Kotler, Philip (contributor); Sheth, Jagdish N. (contributor)
Persistent link: https://www.econbiz.de/10009499622
Cover Image
Marketing theory : evolution and evaluation
Sheth, Jagdish N. - 1988 - 1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Cover Image
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
Cover Image
Wiley international encyclopedia of marketing
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008773196
Cover Image
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
Cover Image
Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
Cover Image
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
Cover Image
Does marketing need reform? : fresh perspectives on the future
Sheth, Jagdish N. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003082071