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~language:"eng"
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
~subject:"Aufsatzsammlung"
~subject:"Produktmanagement"
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Aufsatzsammlung
Produktmanagement
Marketing
17
Strategische Planung
9
Guerilla Marketing
6
Strategisches Management
6
Markenartikel
5
Marketingmanagement
5
Effizienz
3
Klein- und Mittelbetrieb
3
Marketingkonzept
3
Ratgeber
3
Brand
2
Brand management
2
Einführung
2
Internet
2
Kundengruppenmanagement
2
Kundenmanagement
2
Management
2
Markenführung
2
Marketing management
2
Marketingstrategie
2
Marktsegmentierung
2
Unternehmen
2
Werbung
2
Wettbewerbsstrategie
2
Angriffsstrategie
1
Binnenmarkt
1
Brand image
1
Competitive advantage
1
Competitive strategy
1
Consumer behaviour
1
Cost effectiveness
1
Customer relations
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
EU countries
1
EU-Staaten
1
Ertragssteigerung
1
Europa
1
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Book / Working Paper
5
Language
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English
Author
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Levinson, Jay Conrad
McDonald, Malcolm
Woodside, Arch G.
6
Baker, Michael John
5
Bruhn, Manfred
5
De Chernatony, Leslie
5
Huber, Frank
5
Immonen, Anselmi
5
Sääksvuori, Antti
5
Herrmann, Andreas
4
Kapferer, Jean-Noël
4
Kitchen, Philip J.
4
Baker, Michael
3
Belz, Christian
3
Brown, Stephen
3
Butterfield, Leslie
3
Carson, Charles
3
Dholakia, Nikhilesh
3
Eastman, Susan Tyler
3
Gilmore, James H.
3
Gorchels, Linda
3
Gupta, S. L.
3
Gustafsson, Anders
3
Krafft, Manfred
3
Sheth, Jagdish N.
3
Wind, Yoram
3
Albers, Sönke
2
Beckmann, Suzanne C.
2
Bejou, David
2
Blecker, Thorsten
2
Chen, Xi
2
Chunawalla, S. A.
2
Church, Roy A.
2
Cova, Bernard
2
Deshpandé, Rohit
2
Ebel, Bernhard
2
Elliott, Richard
2
Eppinger, Steven D.
2
Forza, Cipriano
2
Foxall, Gordon R.
2
Fuchs, Christoph
2
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USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
1
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1
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
2
Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004492379
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004363120
Saved in:
4
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
5
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
;
Wallace, Elaine
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008689808
Saved in:
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