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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004492379
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004363120
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Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm (contributor); Simms, Jane (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731931
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm; Wallace, Elaine - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10008689808