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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004692947
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How come your marketing plans aren't working? : the essential guide to marketing planning
McDonald, Malcolm - 2002
Persistent link: https://www.econbiz.de/10004711143
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10004711147
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004053321
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Guerilla marketing in 30 days : All the powerful, proven tactics boiled into 30 days of planning ...
Levinson, Jay Conrad; Lautenslager, Al - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004942477
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10004879762
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Malcolm McDonald on marketing planning : understanding marketing plans and strategy
McDonald, Malcolm - 2008
Persistent link: https://www.econbiz.de/10004894010
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Key account plans : the practitioners guide to profitable planning
Ryals, Lynette; McDonald, Malcolm - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004896716