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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed
Persistent link: https://www.econbiz.de/10001624740