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The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, … - 1999
Persistent link: https://www.econbiz.de/10001432446
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
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A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
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Customer value management : an overview and research agenda
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
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Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco; Verhoef, Peter C. - In: Journal of marketing 71 (2007) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Staying power of churn prediction models
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136