Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Torres, Ivonne M."
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
15
Werbung
13
Werbewirkung
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
3
Ethnic group
3
Ethnische Gruppe
3
Markenführung
3
Brand image
2
Comprehension
2
Cross-cultural relations
2
Emotion
2
Ethnic identification
2
Interkulturelle Beziehungen
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Polysemous slogans
2
Processing fluency
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
multicultural advertising
2
processing fluency
2
Advertising regulation
1
African Americans
1
Alcohol consumption
1
Alkoholkonsum
1
Arzneimittel
1
Ausgaben
1
Beziehungsmarketing
1
Black people
1
Brand
1
Brand loyalty
1
Business ethics
1
Cognition
1
Consumer-brand relationship
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
Author
All
Torres, Ivonne M.
Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Gierl, Heribert
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Bellman, Steven
11
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Liaukonyte, Jura
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of consumer marketing
1
Journal of internet commerce
1
Psychology & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and consequences of attitudes toward direct-to-consumer
advertising
of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
2
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
3
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
4
What products can benefit from African American
advertising
appeals? : the moderating role of product involvement
Torres, Ivonne M.
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
Saved in:
5
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
7
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
8
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
9
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
10
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
