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Institutional theory and international market selction for direct selling
Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
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The logistics challenge in international e-commerce
Xu, Kefeng; Wilkinson, Timothy J.; Brouthers, Lance Eliot - 2011
Persistent link: https://www.econbiz.de/10009232270
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A factor endowment approach to international market selection
Ragland, Charles B.; Widmier, Scott M.; Brouthers, … - In: Journal of strategic marketing 23 (2015) 6, pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
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The limits of mimetic isomorphism : emerging market service providers entering triad markets
Widmier, Scott M.; Nikolov, Atanas; Brouthers, Lance Eliot - In: Journal of international marketing 32 (2024) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10014631133
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Institutional theory and international market selection for direct selling
Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing Intelligence & Planning 33 (2015) 4, pp. 538-555
Purpose – The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry. Design/methodology/approach – The authors use independent variables taken from institutional theory to predict IMS for...
Persistent link: https://www.econbiz.de/10014947028