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~language:"eng"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Aufsatz im Buch"
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Handbook of research on ethnic and intra-cultural marketing
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometric models in marketing
1
Emerging business theories for educators and practitioners
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Farming in a changing climate : agricultural adaptation in Canada
1
Fundamentals of marketing research ; Vol. 2
1
Handbook of social media management : value chain and business models in changing media markets
1
Integrated marketing communication
1
Introduction to business communication
1
Market research handbook
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Own the future : 50 ways to win from The Boston Consulting Group
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Product and market development for subsistence marketplaces
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Promotional culture and convergence : markets, methods, media
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Telephone surveys in Europe : research and practice
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The German currency union of 1990 : a critical assessment
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The PDMA handbook of new product development
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The collectivization of agriculture in communist Eastern Europe : comparison and entanglements
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The profit impact of marketing strategy project : retrospect and prospects
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Total quality management als Erfolgsstrategie
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ECONIS (ZBW)
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National customer satisfaction indices : a critical investigation from an application perspective
Hansen, Ursula
;
Hennig-Thurau, Thorsten
- In:
Service quality and management
,
(pp. 25-53)
.
1999
Persistent link: https://www.econbiz.de/10001407676
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2
Modeling of customer response to marketing of local telephone services
Napiorkowski, Gregory
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 252-282)
.
1996
Persistent link: https://www.econbiz.de/10001319626
Saved in:
3
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
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4
Design study of medical device
Taşkın, Burcu
;
Akın, Oya
;
Barham, Husam
;
Başoğlu, Nuri
- In:
R&D management in the knowledge era : challenges of …
,
(pp. 397-417)
.
2019
Persistent link: https://www.econbiz.de/10012101544
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5
Competences as a core factor impacting market research usage in Poland : luxury of thriving business or necessity of struggling one : state of market research industry in Poland
Bednarowska, Zofia
;
Chrzanowski, Michał Andrzej
- In:
Strategic imperatives and core competencies in the era …
,
(pp. 223-247)
.
2017
Persistent link: https://www.econbiz.de/10011642916
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6
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
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7
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
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8
Blowing smoke : how appeal type influences subjective norms and intentions to consume electronic cigarettes
Murdock, Mitchel R.
;
Rajagopal, Priyali
- In:
The psychology of consumer and social influence : …
,
(pp. 49-64)
.
2016
Persistent link: https://www.econbiz.de/10011588988
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9
The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
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10
Electronic commerce : markets and users
Dickey, Michael H.
;
Piccoli, Gabriele
;
Ives, Blake
-
2000
Persistent link: https://www.econbiz.de/10001449601
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