Massi, Marta (ed.); Turrini, Alex (ed.) - 2020 - 1st ed. 2020.
art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …Klappentext: Despite being vastly different both socially and economically, art and fashion are increasingly converging … when they join the art world and illustrates how art and fashion brands can interact strategically at different levels …