Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Dienstleistun...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
7
Germany
5
Theorie
4
Theory
4
Brand
3
Einzelhandel
3
Markenartikel
3
Marketing
3
Marketingmanagement
3
Neuroeconomics
3
Neuroökonomie
3
Retail trade
3
Advertising effects
2
Betriebsform
2
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Distribution channel
2
Europäische Union
2
Heribert Meffert
2
Konsumentenverhalten
2
Markenimage
2
Preisabsprache
2
Preisbindung
2
Relationship marketing
2
Resale price maintenance
2
Retail format
2
Services marketing
2
Vertikale Kooperation
2
Vertriebsweg
2
Werbewirkung
2
Wettbewerbsverzerrung
2
2006
1
Absatzweg
1
Bekleidung
1
Betriebliche Wertschöpfung
1
Brainstorming
1
Brand management
1
Bundling strategy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Book / Working Paper
8
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
5
Sammelwerk
5
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
4
Festschrift
3
Bibliografie
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
more ...
less ...
Language
All
English
German
264
Undetermined
2
Author
All
Ahlert, Dieter
17
Kenning, Peter
5
Evanschitzky, Heiner
4
Plassmann, Hilke
4
Blut, Markus
3
Backhaus, Christof
2
Bruhn, Manfred
2
Meffert, Heribert
2
Michaelis, Manuel
2
Schefer, Benjamin
2
Berentzen, Johannes B.
1
Kawohl, Julina
1
Mohr, Peter
1
Steffenhagen, Hartwig
1
Woisetschläger, David
1
Woitsetschläger, David
1
more ...
less ...
Institution
All
Westfälische Wilhelms-Universität Münster / Forschungsstelle für Allgemeine und Textile Marktwirtschaft
1
Published in...
All
Retailing in the 21st century : current and future trends
2
SpringerBriefs in Business
2
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of retail & distribution management
1
Jahrbuch Vertriebs- und Handelsmanagement
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
Qualitative market research : an international journal
1
Reihe Edition Lebensmittel-Zeitung
1
Schriften zur Textilwirtschaft : SzT
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
SpringerLink / Bücher
1
Wissenschaft & Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
6
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
2
EconStor
1
OLC EcoSci
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.
;
Backhaus, Christof
;
Michaelis, …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
Saved in:
2
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
3
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert
(
honouree
);
Bruhn, Manfred
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000622940
Saved in:
4
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Bruhn, Manfred
(
contributor
);
Meffert, Heribert
(
honouree
); …
-
1998
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10000653007
Saved in:
5
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke
;
Kenning, Peter
;
Ahlert, Dieter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 74-81)
.
2005
Persistent link: https://www.econbiz.de/10003353612
Saved in:
6
Towards a measurement of solution orientation : construct and research directions
Kawohl, Julina
;
Evanschitzky, Heiner
;
Woitsetschläger, …
- In:
Proceedings / First International Symposium on Services …
,
(pp. 103-114)
.
2009
Persistent link: https://www.econbiz.de/10003862593
Saved in:
7
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10003458811
Saved in:
8
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter
;
Kenning, Peter
;
Plassmann, Hilke
- In:
International advertising and communication : current …
,
(pp. 163-178)
.
2006
Persistent link: https://www.econbiz.de/10003378119
Saved in:
9
Distribution (place) : current status and future evolution of retail formats
Ahlert, Dieter
;
Blut, Markus
;
Evanschitzky, Heiner
- In:
Retailing in the 21st century : current and future trends
,
(pp. 337-356)
.
2010
Persistent link: https://www.econbiz.de/10003938768
Saved in:
10
Managing service networks' success
Evanschitzky, Heiner
;
Ahlert, Dieter
- In:
Advances in services innovations
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003387961
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
