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~language:"eng"
~source:"usbk"
~subject:"Marketing"
~subject:"Wirkungsanalyse"
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From grey to silver : managing the demographic change successfully
Kunisch, Sven
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contributor
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Böhm, Stephan
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contributor
); …
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2011
Persistent link: https://www.econbiz.de/10009590638
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Value forward marketing value first - brand second : how to use thought leadership and return-on-
investment
calculations to cost effectively turn prospects into buyers
DiModica, Paul. R.
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2008
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1. ed.
Persistent link: https://www.econbiz.de/10004913318
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3
Marketing calculator : measuring and managing return on marketing
investment
Powell, Guy R.
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2008
Persistent link: https://www.econbiz.de/10004928881
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Succeeding in China : [straight talk from the world's top business leaders]
2010
Persistent link: https://www.econbiz.de/10008728229
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Advertising works 16 : proving the payback on marketing
investment
; case studies from the IPA effectiveness awards 2007 limited to agencies with incomes up to £20m
Storey, Richard
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2008
Persistent link: https://www.econbiz.de/10004915198
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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe
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2003
Persistent link: https://www.econbiz.de/10004149591
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Industrial networks
Sharma, Dharma Deo
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1993
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Public relations for dummies
Yaverbaum, Eric
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Bly, Robert W.
;
Benun, Ilise
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2006
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2nd ed
Persistent link: https://www.econbiz.de/10004421150
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Branding with brains : the science of getting customers to choose your company
Walvis, Tjaco
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2010
Persistent link: https://www.econbiz.de/10004429453
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Strategic relationship marketing
Hougaard, Søren
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Bjerre, Mogens
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2003
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