//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Brand management"
~subject:"Produktentwicklung"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quality expectations, reputati...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Produktentwicklung
Theorie
391
Theory
390
Markenimage
70
Brand image
66
Welt
51
World
51
USA
49
United States
47
Deutschland
42
Germany
41
Product quality
33
Produktqualität
33
Strategisches Management
25
Strategic management
23
Markenführung
22
Consumer behaviour
21
Konsumentenverhalten
21
Estimation
17
Marketingmanagement
17
Schätzung
17
Beziehungsmarketing
16
Marketing management
16
Relationship marketing
16
Innovation
15
Organisatorischer Wandel
15
Organizational change
15
Multinationales Unternehmen
14
Transnational corporation
14
Knowledge management
13
Lieferantenmanagement
13
Lieferkette
13
Management
13
Supplier relationship management
13
Supply chain
13
Wissensmanagement
13
Automotive industry
12
Innovationsmanagement
12
Kfz-Industrie
12
more ...
less ...
Type of publication
All
Article
19
Book / Working Paper
16
Type of publication (narrower categories)
All
Fallstudie
Article in journal
5,831
Aufsatz in Zeitschrift
5,831
Aufsatz im Buch
328
Book section
328
Graue Literatur
185
Non-commercial literature
185
Working Paper
167
Arbeitspapier
165
Hochschulschrift
75
Conference paper
55
Konferenzbeitrag
55
Thesis
52
Case study
35
Reprint
33
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
19
research-article
19
Collection of articles written by one author
13
Sammlung
13
Konferenzschrift
7
review-article
6
Lehrbuch
5
Textbook
5
conceptual-paper
5
Conference proceedings
4
Systematic review
4
review
4
Übersichtsarbeit
4
Bibliografie
3
Handbook
3
Handbuch
3
Mikroform
3
case-report
3
Fallstudiensammlung
2
Festschrift
2
Guidebook
2
Ratgeber
2
non-article
2
more ...
less ...
Language
All
English
German
42
Author
All
Al-Zadjali, Fatma Haji
1
Alsem, Karel Jan
1
Bartolomeo, Matteo
1
Beyersdorfer, Daniela
1
Bin, S.
1
Blomberg, Birgitte C.
1
Boczanski, Manfred
1
Bradbury, Trish
1
Catley, Bevan
1
Chakravarty, Surabhi
1
Christiansen, John K.
1
Cocchi, Andrea
1
Cross, Tom
1
Damen, Dennis
1
De Chernatony, Leslie
1
Dessain, Vincent
1
Foroudi, Pantea
1
Frankl, Paolo
1
Gemünden, Hans Georg
1
Haig, Matt
1
Hemonnet-Goujot, Aurélie
1
Herstatt, Cornelius
1
Herzog, Claudia
1
Hiraoka, Clemens
1
Hollensen, Birgitte
1
Holt, Matthew
1
Huang, George Q.
1
Hudson, Bradford T.
1
Jennewein, Klaus
1
Jewett, William S.
1
Kang, He-yau
1
Keller, Kevin Lane
1
Kern, Ingo
1
King, John P.
1
Kostelijk, Erik
1
Lambkin, Mary
1
Lee, Amy H. I.
1
Lee, Jason W.
1
Levsen, Nils
1
Lin, Chun-yu
1
more ...
less ...
Institution
All
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
4
European journal of marketing : EJM
2
Harvard business review : HBR
2
International journal of production research
2
International journal of sports marketing & sponsorship
2
Applied Marketing Science /Angewandte Marketingforschung
1
Benchmarking : an international journal ; BIJ
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Contributions to management science
1
Forschungs-/Entwicklungs-/Innovations-Management
1
Gabler Edition Wissenschaft / Schriften zum europäischen Management
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Gaining momentum : managing the diffusion of innovations
1
General Management
1
International journal of retail & distribution management
1
Journal of strategic marketing
1
Lund studies in economics and management
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Schriften zum europäischen Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
2
Co-constructing the brand and the product
Christiansen, John K.
;
Varnes, Claus J.
;
Hollensen, Birgitte
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 157-193)
.
2010
Persistent link: https://www.econbiz.de/10008806772
Saved in:
3
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
Saved in:
4
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
Saved in:
5
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
6
Brand management principles : the example: J. Barbour & Sons Ltd. ; a british lifestyle brand in the premium fashion segment
Teeuwen, Constanze
-
2013
Persistent link: https://www.econbiz.de/10009752839
Saved in:
7
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
8
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
9
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
10
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->