"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an...

Right now, governments around the world are spending record amounts of money to kickstart their economies in response to the financial crisis. Fortunately, a great opportunity exists for this fiscal stimulus to be directed towards "green" economic growth, which can not only provide the new...