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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10011413358

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

Persistent link: https://www.econbiz.de/10011624195

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

Impact of value co-creation on logistics customers' loyalty

Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361

Persistent link: https://www.econbiz.de/10011806169

Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty

Boonnark, Kittisorn; Ross, Mitchell; … - In: Transforming relationship marketing : strategies and …, (pp. 83-99). 2021

Persistent link: https://www.econbiz.de/10012318908

Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan

Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10

. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers …

Persistent link: https://www.econbiz.de/10014632509

Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction

Deepika; Singh, Shashank Vikram Pratap; Sumanjeet Singh; … - In: International journal of business information systems : … 43 (2023) 4, pp. 528-541

Persistent link: https://www.econbiz.de/10014336896

Is the hybrid customer for real? : the customer in the insurance industry of the future

Hofmann, Markus Oscar - In: How to succeed in the digital age : strategies from 17 …, (pp. 121-130). 2014

Persistent link: https://www.econbiz.de/10010341254

Behavioral Customer Loyalty in Online Shopping : The Role of E-Service Quality & E-Recovery

Mohammad Shafiee, Majid - 2018

Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical...

Persistent link: https://www.econbiz.de/10012918098

OCL : online customer loyalty in the service industries : scale development and validation

Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298

Persistent link: https://www.econbiz.de/10011633641

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