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~subject:"Marketing theory"
~subject:"Welt"
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
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1
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
2
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
5
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
6
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
7
Theories of Islamic
marketing
Alserhan, Baker Ahmad
;
Althawadi, Othman Mohammed
; …
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 297-304
Persistent link: https://www.econbiz.de/10011672594
Saved in:
8
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
9
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
10
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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