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~language:"eng"
~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"World"
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Mediennutzung
Mediensektor
World
Fernsehen
1,064
Television
988
USA
219
Rundfunk
179
United States
163
television
136
Broadcast
127
Fernsehprogramm
109
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102
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86
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86
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85
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83
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82
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82
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82
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80
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79
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Corneo, Giacomo
8
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5
Etayo, Cristina
4
Kind, Hans Jarle
4
Nilssen, Tore
4
Waldfogel, Joel
4
Beal, Virginia
3
Crawford, Gregory S.
3
Evens, Tom
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Sánchez-Tabernero, Alfonso
3
Sørgard, Lars
3
Taneja, Harsh
3
Xu, Linli
3
Zentner, Alejandro
3
Acheson, A. L. Keith
2
Bayo-Moriones, Alberto
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Buraimo, Babatunde
2
Chadi, Adrian
2
Christopherson, Susan
2
Dijk, Machiel van
2
Forrest, David
2
Friehe, Tim
2
Gentzkow, Matthew Aaron
2
Greiner, Tanja
2
Hoffmann, Manuel
2
Kataria, Mitesh
2
Kruse, Jörn
2
Liebowitz, Stanley Jason
2
Maule, Christopher J.
2
Mitchell, Bridger Morgan
2
Motta, Massimo
2
Müller, Helge
2
Nahuis, Richard
2
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2
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Europarat / Audiovisuelle Informationsstelle
1
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1
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1
Great Britain / Interim Action Committee on the Film Industry
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1
International Film and Television Council
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John and Mary R. Markle Foundation
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National Bureau of Economic Research
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Roper Organization
1
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1
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1
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The journal of media economics
5
Journal of sports economics
4
CESifo working papers
3
Discussion paper / Centre for Economic Policy Research
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
Working paper / National Bureau of Economic Research, Inc.
3
Arts and the market
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Discussion paper series / IZA
2
Houghton Mifflin Adviser in Marketing
2
Journal of advertising research
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
Reports and papers on mass communication
2
Service business
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The review of economics and statistics
2
Working paper series
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
1
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Antitrust, regulation, and competition
1
Applied economics letters
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Business and Economic Research : BER
1
Business history
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CESifo Working Paper Series
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1
CPB discussion paper
1
Cambridge journal of regions economy and society
1
Canadian public policy : a journal for the discussion of social and economic policy in Canada
1
Cmnd.
1
Comedia series
1
Competition Policy in Network Industries
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Critical perspectives on work and employment
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ECONIS (ZBW)
190
EconStor
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
8
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
9
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
10
MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994
-
Ed. 5
Persistent link: https://www.econbiz.de/10000897077
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