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~subject:"Social Web"
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Journal of retailing and consumer services
11
International journal of electronic commerce : IJEC
8
International journal of internet marketing and advertising : IJIMA
8
Journal of internet commerce
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Technological forecasting & social change : an international journal
6
Tourism management : research, policies, practice
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International journal of business information systems : IJBIS
5
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Journal of electronic commerce research : JECR
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Global business review
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International journal of contemporary hospitality management
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Journal of management information systems : JMIS
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Journal of travel and tourism marketing
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Electronic commerce research and applications
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Health marketing quarterly
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International journal of hospitality management
3
Journal of business research : JBR
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of fashion marketing and management
3
Journal of hospitality marketing & management
3
Journal of media business studies
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Journal of organizational computing and electronic commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
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Computer-mediated marketing strategies : social media and online brand communities
2
Corporate social responsibility in the digital age
2
E-Service : new directions in theory and practice
2
Electronic commerce research
2
Future Business Journal
2
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of arts management
2
International journal of business innovation and research
2
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
2
Online engagement and impact : the case of Greek politicians during the financial crisis
Papagiannidis, Savvas
;
Stamati, Teta
;
Behr, Hartmut
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 47-66
Persistent link: https://www.econbiz.de/10010354428
Saved in:
3
Social models for social marketing : social diffusion, social networks, social capital, social determinants and social
franchising
Lefebvre, R. Craig
- In:
The SAGE handbook of social marketing
,
(pp. 32-43)
.
2011
Persistent link: https://www.econbiz.de/10009380715
Saved in:
4
Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from
franchising
Perrigot, Rozenn
;
Kacker, Manish
;
Basset, Guy
;
Cliquet, …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 539-565
Persistent link: https://www.econbiz.de/10009658103
Saved in:
5
Caught in the middle : franchise businesses and the social media wave
King, Brian L.
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 20-26
Persistent link: https://www.econbiz.de/10011529104
Saved in:
6
Retailer use of a professional social media network : insights from
franchising
Kacker, Manish
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
Saved in:
7
Defining the role of social media as a contemporary local area marketing technique in
franchising
Webster, Geoffrey
;
Hume, Margee
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 223-251)
.
2015
Persistent link: https://www.econbiz.de/10010481700
Saved in:
8
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
9
Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses
Lee, Jung Wan
;
Kwag, Michael
;
Potluri, Rajasekhara Mouly
- In:
Journal of Asian finance, economics and business : JAFEB
2
(
2015
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011688362
Saved in:
10
Measuring the consumer engagement related to social media : the case of
franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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