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Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett - In: Journal of marketing research : JMR 55 (2018) 5, pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
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Online engagement and impact : the case of Greek politicians during the financial crisis
Papagiannidis, Savvas; Stamati, Teta; Behr, Hartmut - In: International journal of e-business research : an … 9 (2013) 4, pp. 47-66
Persistent link: https://www.econbiz.de/10010354428
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Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising
Lefebvre, R. Craig - In: The SAGE handbook of social marketing, (pp. 32-43). 2011
Persistent link: https://www.econbiz.de/10009380715
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Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from franchising
Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 539-565
Persistent link: https://www.econbiz.de/10009658103
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Caught in the middle : franchise businesses and the social media wave
King, Brian L. - In: Journal of business strategy 37 (2016) 2, pp. 20-26
Persistent link: https://www.econbiz.de/10011529104
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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Defining the role of social media as a contemporary local area marketing technique in franchising
Webster, Geoffrey; Hume, Margee - In: Computer-mediated marketing strategies : social media …, (pp. 223-251). 2015
Persistent link: https://www.econbiz.de/10010481700
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses
Lee, Jung Wan; Kwag, Michael; Potluri, Rajasekhara Mouly - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011688362
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Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600