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Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon; Kim, Jihyun; Nguyen, Thao P. H.; Lee, Kwan Min - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue; Barnes, Stuart - In: Electronic commerce research 9 (2009) 1/2, pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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Leadership's online labs
Reeves, Byron; Malone, Thomas W.; O'Driscoll, Tony - In: Harvard business review : HBR 86 (2008) 5, pp. 58-66
Persistent link: https://www.econbiz.de/10003692090
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Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard; White, Tim - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
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Virtual space and place : theory and test
Saunders, Carol S.; Rutkowski, Anne F.; Genuchten, … - In: Management information systems : mis quarterly 35 (2011) 4, pp. 1079-1098
Persistent link: https://www.econbiz.de/10009380947