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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Driving green consumerism through strategic sustainability marketing
Farzana Quoquab (ed.); Thurasamy Ramayah (ed.);  … - 2018
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...
Persistent link: https://www.econbiz.de/10012392946
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Mapping managerial implications of green strategy : a framework for sustainable innovation
Tesar, George; Moini, Hamid; Sørensen, Olav Jull - 2018
Persistent link: https://www.econbiz.de/10011758755
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Strategic and instrumental sustainability marketing : a conceptual framework
Belz, Frank; Karstens, Birte - 2005
Persistent link: https://www.econbiz.de/10004850855
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Chapter 13 Foundation of Strategic Sustainability Marketing
Sharma, Rishi Raj; Kaur, Tanveer; Syan, Amanjot Singh - 2021
Persistent link: https://www.econbiz.de/10015087292
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Marketing strategy and management
Baker, Michael John - 2007 - 4th ed
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research …
Persistent link: https://www.econbiz.de/10003401755
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666