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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013467236
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Reflections of eminent marketing scholars
Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013175776
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Kellogg on marketing
Iacobucci, Dawn (ed.) - J. L. Kellogg Graduate School of Management - 2001
Persistent link: https://www.econbiz.de/10001528801
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031