Narrow search
Showing 1 - 10 of 59,900
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006
Persistent link: https://www.econbiz.de/10003430134
Cover Image
Green marketing : the paradigm shift in the conception of traditional marketing
Chatterjee, Somnath; Dutta, P. K. - In: Managing corporate responsibility and risk for …, (pp. 409-414). 2010
Persistent link: https://www.econbiz.de/10009248461
Cover Image
Marketing 2.0
Bruyère, Sébastien - In: Competitive intelligence 2.0 : organization, innovation …, (pp. 93-115). 2011
Persistent link: https://www.econbiz.de/10009273222
Cover Image
Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
Cover Image
Marketing on Tumblr
Smirnov, Kristen - In: Strategic uses of social media for improved customer …, (pp. 59-83). 2017
Persistent link: https://www.econbiz.de/10011632736
Cover Image
Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão - In: Research handbook on political economy and law, (pp. 177-191). 2015
Persistent link: https://www.econbiz.de/10011594781
Cover Image
Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
Cover Image
Refining market propositions
Hollis, Nigel; Twose, Dominic - In: Market research handbook, (pp. 169-197). 2007
Persistent link: https://www.econbiz.de/10003548602
Cover Image
Hunting for the criteria for marketing science : logical empiricism and all that ..
Karlinsky, Meir - In: Changing the course of marketing : alternative …, (pp. 37-44). 1985
Persistent link: https://www.econbiz.de/10001307204