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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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International marketing
Terpstra, Vern - 1978 - 2. ed.
Persistent link: https://www.econbiz.de/10000049929
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Handbook of marketing research
Ferber, Robert (contributor) - 1974
Persistent link: https://www.econbiz.de/10000050226
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
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Consumer behavior : learning models of purchasing
Haines, George H. - 1969
Persistent link: https://www.econbiz.de/10000054398
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Forecasting and market analysis techniques : a practical approach
Kress, George J. - 1994
Persistent link: https://www.econbiz.de/10000347327
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Marketing communications
Crane, Edgar - 1972 - 2. ed.
Persistent link: https://www.econbiz.de/10000042256