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Online-Marketing
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11,846
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5,689
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5,686
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4,957
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4,948
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2,998
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2,468
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2,237
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2,040
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2,039
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2,018
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2,005
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1,778
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1,772
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1,763
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1,759
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1,749
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1,712
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983
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957
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Kotler, Philip
118
Sheth, Jagdish N.
40
Chaffey, Dave
34
Aaker, David A.
33
Kumar, V.
32
Goldfarb, Avi
31
Solomon, Michael R.
31
Tucker, Catherine
31
McDonald, Malcolm
29
Armstrong, Gary
27
Dwivedi, Yogesh Kumar
27
Keller, Kevin Lane
27
Malhotra, Naresh K.
27
Blythe, Jim
26
Homburg, Christian
25
Skiera, Bernd
25
Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Pelsmacker, Patrick de
22
Ratten, Vanessa
22
Bruhn, Manfred
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Okazaki, Shintaro
20
Fill, Chris
19
Hair, Joseph F.
19
Kotabe, Masaaki
19
Levinson, Jay Conrad
19
Martínez-López, Francisco J.
19
Peitz, Martin
19
Thaichon, Park
19
Edelman, Benjamin
18
Grewal, Dhruv
18
Hollensen, Svend
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Day, George S.
17
Decarolis, Francesco
17
Foxall, Gordon R.
17
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Springer Fachmedien Wiesbaden
36
IGI Global
31
National Bureau of Economic Research
28
OECD
27
American Marketing Association
25
RWTH Aachen
23
Edward Elgar Publishing
20
Springer International Publishing
19
Information Resources Management Association
17
Verlag Dr. Kovač
14
Organisation for Economic Co-operation and Development
13
European Society for Opinion and Marketing Research
10
NetLibrary, Inc
8
Chartered Institute of Marketing <London>
6
De Gruyter Oldenbourg
6
Universität Mannheim
6
Harvard Graduate School of Business Administration
5
IMP Group
5
Peter Lang GmbH
5
Technische Universität Dresden
5
Academy of Marketing Science
4
Books on Demand GmbH <Norderstedt>
4
European Marketing Academy
4
Great Britain / Office of Gas and Electricity Markets
4
International Federation for Information Processing
4
Walter de Gruyter GmbH & Co. KG
4
AMACOM
3
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
College of Commerce <Chicago, Ill.>
3
European Association for Industrial Marketing Research
3
European Communication Council
3
Europäische Kommission / Statistisches Amt
3
Friedrich-Schiller-Universität Jena
3
Institute of Leadership and Management <London>
3
Karlsruher Institut für Technologie
3
Logos Verlag Berlin
3
Million Dollar Round Table Center for Productivity <Park Ridge, Ill.>
3
Palgrave Macmillan <Firma>
3
UNCTAD
3
Universität Bremen
3
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Journal of business research : JBR
321
SpringerLink / Bücher
217
International journal of internet marketing and advertising : IJIMA
216
Journal of retailing and consumer services
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
99
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Industrial marketing management : the international journal for industrial and high-tech firms
89
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
79
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
67
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of management information systems : JMIS
61
Psychology & marketing
58
Business horizons
57
Journal of promotion management : JPM
56
Marketing intelligence & planning
55
Premier reference source
55
Springer eBook Collection / Business and Management
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
51
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
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ECONIS (ZBW)
14,728
USB Cologne (EcoSocSci)
6,042
EconStor
9
OLC EcoSci
5
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1
Electronic marketing and the consumer
Peterson, Robert Allen
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000626728
Saved in:
2
Electronic marketing
Komenar, Margo
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000601571
Saved in:
3
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
4
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
5
Online market research : cost-effective searching of the Internet and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
7
Web commerce : building a digital business
Maddox, Kate
;
Blankenhorn, Dana
-
1998
Persistent link: https://www.econbiz.de/10000658830
Saved in:
8
Principles of internet marketing
Hanson, Ward
;
Hanson, Ward A.
-
2000
Persistent link: https://www.econbiz.de/10000670971
Saved in:
9
Digital engagement : internet marketing that captures customers and builds intense brand loyalty
Harden, Leland
;
Heyman, Bob
-
2009
Persistent link: https://www.econbiz.de/10003725845
Saved in:
10
Internet marketing : strategy, implementation and practice
Chaffey, Dave
;
Ellis-Chadwick, Fiona
;
Mayer, Richard
; …
-
2009
-
4. ed. [,repr.]
Persistent link: https://www.econbiz.de/10003767227
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