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Mahajan, Vijay
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Wind, Yoram
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Sheth, Jagdish N.
10
Muller, Eitan
9
Kashmiri, Saim
8
Wind, Jerry
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Wind, Yoram Jerry
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Legends in marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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From microfinance to small business finance : the business case for private capital investments
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Fundamentals of marketing research ; Vol. 4
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International Series in Quantitative Marketing
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International marketing ; Vol. V
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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BASE
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RePEc
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Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10000091519
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2
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
3
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
4
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 3-25)
.
1986
Persistent link: https://www.econbiz.de/10001308546
Saved in:
5
Business synergy does not always pay off
Mahajan, Vijay
- In:
Long range planning : LRP ; international journal of …
21
(
1988
)
1
,
pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
Saved in:
6
Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
28
(
1985
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
Saved in:
7
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
8
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
9
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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10
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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