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Euro pricing by consumer goods manufacturers
Bacher, Matthias Richard - In: The European Monetary Union : blessing or disaster? ; a …, (pp. 161-183). 1997
Persistent link: https://www.econbiz.de/10001299912
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Developing an international communication strategy for a brand : the NIVEA case
Brenneiser, Marc; Köhler, Richard - In: Understanding marketing : a European casebook, (pp. 43-51). 2000
Persistent link: https://www.econbiz.de/10001638851
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Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
Faix, Axel; Kemper, Anne Christin; Köhler, Richard - In: Understanding marketing : a European casebook, (pp. 73-83). 2000
Persistent link: https://www.econbiz.de/10001638860
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Coca-Cola : market launch of a new "green" packaging system
Habann, Frank; Hüttemann, Hans; Köhler, Richard - In: Understanding marketing : a European casebook, (pp. 91-100). 2000
Persistent link: https://www.econbiz.de/10001638867
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Planning techniques : conditions for their application and acceptance
Köhler, Richard - In: Empirical research on organizational decision-making, (pp. 129-170). 1986
Persistent link: https://www.econbiz.de/10001261697
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Euro pricing by consumer goods manufacturers
Bacher, Matthias Richard; Köhler, Richard - 1998 - 2., rev. ed.
Persistent link: https://www.econbiz.de/10004560904