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Testing communication effects
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Consumer behaviour
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Hansen, Flemming
34
Christensen, Sverre Riis
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Corporate Communications: An International Journal
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1
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1
Working paper / Department of Marketing, Copenhagen Business School / Marketing Institute, The Copenhagen School of Economics and Business Administration
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Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
2
An alternative theory of the advertising communication process
Hansen, Flemming
-
1983
Persistent link: https://www.econbiz.de/10002602658
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3
The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
Saved in:
4
Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors
Tranberg, Hugo
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000684235
Saved in:
5
Attitudes to consumer policy issues in Denmark : 1976 to 1984
Ölander, Folke
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000707520
Saved in:
6
Commercial effects of television across borders
Hansen, Flemming
;
Grønholdt, Lars
-
1985
Persistent link: https://www.econbiz.de/10000708180
Saved in:
7
Attitudes to consumer policy issues in Denmark - 1976 to 1984
Hansen, Flemming
;
Ölander, Folke
-
1985
Persistent link: https://www.econbiz.de/10000713345
Saved in:
8
Consumer choice behavior : a cognitive theory
Hansen, Flemming
-
1972
Persistent link: https://www.econbiz.de/10000050373
Saved in:
9
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
10
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
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