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Industrial firms' new product...
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Produktentwicklung
23
Innovation
22
New product development
21
Innovation management
14
Innovationsmanagement
14
Erfolgsfaktor
9
Produktinnovation
9
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Cooper, Robert G.
58
Cooper, Robert
17
Edgett, Scott J.
11
Kleinschmidt, Elko J.
7
Sommer, Anita Friis
5
Brem, Alexander M.
1
Burrell, Gibson
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Chia, Robert
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Desai, Meetal
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Research technology management : RTM
8
Research-technology management : RTM
5
European Journal of Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
European journal of marketing : EJM
2
The PDMA handbook of new product development
2
Encyclopedia of technology and innovation management
1
Finance and Capital Markets Series
1
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1
Handbook of business-to-business marketing
1
Handbook of research on new product development
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Institute of Southeast Asian Studies, Occasional Paper
1
International Marketing Review
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International journal of innovation and technology management
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Journal of Product Innovation Management
1
Management in perspective
1
Marketing-mix strategies - product strategy and promotion strategy
1
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Operations management ; Vol. 3
1
Organization : the critical journal of organization, theory and society
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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1
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1
SAGE directions in organization studies ; Vol. 2
1
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The Oxford handbook of process philosophy and organization studies
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ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
13
Other ZBW resources
8
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New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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2
How companies are reinventing their idea-to-launch methodologies
Cooper, Robert G.
- In:
Research technology management : RTM
52
(
2009
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003823615
Saved in:
3
Perspective : the Stage-Gate® idea-to-launch process ; update, what's new, and NexGen systems
Cooper, Robert G.
- In:
The journal of product innovation management : an …
25
(
2008
)
3
,
pp. 213-232
Persistent link: https://www.econbiz.de/10003677204
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4
The Stage-Gate product innovation system : from idea to launch
Cooper, Robert G.
- In:
Encyclopedia of technology and innovation management
,
(pp. 157-167)
.
2010
Persistent link: https://www.econbiz.de/10003945760
Saved in:
5
The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
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6
New products : what seperates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-34)
.
2013
Persistent link: https://www.econbiz.de/10009708008
Saved in:
7
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
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8
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
9
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
Saved in:
10
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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