Similar Search Results - EconBiz

Impact of international marketing strategies on performance in diverse global markets

Fraser, Cynthia - In: Journal of business research : JBR 20 (1990) 3, pp. 249-262

Persistent link: https://www.econbiz.de/10001087477

Meta-analyses of attitudes toward advertising by professionals

Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103

Persistent link: https://www.econbiz.de/10001054847

An adaptive utility approach for improved use of marketing models

Fraser, Cynthia - In: Journal of marketing 52 (1988) 4, pp. 96-103

Persistent link: https://www.econbiz.de/10001056291

Participation in the International Marketplace by US Manufacturing Firms

Fraser, Cynthia; Hite, Robert E. - In: International Marketing Review 7 (1990) 5

The international marketing practices and foreign sales of US manufacturing firms are examined in order to identify those marketing variables which are most closely tied to international sales. Survey results suggest that few firms advertise internationally, although advertising is an important...

Persistent link: https://www.econbiz.de/10014827986

Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term

Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827

Persistent link: https://www.econbiz.de/10010484340

Business statistics for competitive advantage with Excel 2007 : basics, model building, and cases

Fraser, Cynthia - 2009

Persistent link: https://www.econbiz.de/10004927664

Business statistics for competitive advantage with Excel 2010 : basics, model building, and cases

Fraser, Cynthia - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009527974

Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs

Bellizzi, Joseph A.; Hite, Robert E. - In: Journal of business research : JBR 14 (1986) 1, pp. 99-106

Persistent link: https://www.econbiz.de/10003488794

Retailers' offerings and elderly consumers' need : do retailers understand the elderly?

Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326

Persistent link: https://www.econbiz.de/10003579043

A content analysis of CPA advertising in national print media from 1979 to 1984

Hite, Robert E. - In: Journal of the Academy of Marketing Science 16 (1988) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10001062767

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