Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...

Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers. Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...

Purpose: This study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK. Design/methodology/approach: The authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer...

Purpose: This paper analyses three strategies in customers’ use to afford consumption in a developed and an emerging market for different product groups. The strategies are: (1) usage of loyalty cards, (2) usage of credit cards and (3) usage of long-term credits. Design/methodology/approach:...