Integrating emotions in the analysis of retail price images
Year of publication: |
2011
|
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Authors: | Zielke, Stephan |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 4, p. 330-359
|
Subject: | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Emotion |
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