The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the...

Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing...