//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing theory with a strate...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
20
Marketingmanagement
20
Marketing management
19
Marketingforschung
18
Theorie
18
Theory
18
Strategisches Management
16
Marketing theory
15
USA
15
Marktforschung
14
United States
14
Marketingtheorie
12
Strategic management
11
Market research
9
Organisatorischer Wandel
9
Organizational change
9
Dynamic capabilities
7
Dynamische Kompetenzen
7
Innovation
7
Innovation management
7
Innovationsmanagement
7
Management
7
Firm performance
6
Unternehmenserfolg
6
Competitive advantage
5
Consumer behaviour
4
Corporate planning
4
Konsumentenverhalten
4
Lehrbuch
4
Market orientation
4
Technischer Fortschritt
4
Technological change
4
United Kingdom
4
Unternehmensplanung
4
Vereinigte Staaten
4
Wettbewerbsvorteil
4
Betriebswirtschaftslehre
3
Beziehungsmarketing
3
Business economics
3
Consumer advice
3
more ...
less ...
Online availability
All
Undetermined
39
Free
5
Type of publication
All
Article
82
Book / Working Paper
56
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
13
Book section
13
Lehrbuch
12
Textbook
7
review-article
7
research-article
6
Aufsatzsammlung
4
Glossar enthalten
4
Glossary included
4
Reprint
3
Collection of articles of several authors
2
Sammelwerk
2
viewpoint
2
Arbeitspapier
1
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
back-matter
1
case-report
1
non-article
1
review
1
more ...
less ...
Language
All
English
Undetermined
106
German
3
Author
All
Day, George S.
96
Wensley, Robin
44
Aaker, David A.
23
Kumar, V.
15
Schoemaker, Paul J.
9
Brownlie, Douglas
4
Dibb, Sally
4
Saren, Michael
4
Whittington, Richard
4
Leone, Robert P.
3
Moorman, Christine
3
Weitz, Barton A.
3
Montgomery, David B.
2
Sammut-Bonnici, Tanya
2
Schoemaker, Paul J. H.
2
Schoemaker, Paul J.H.
2
Shea, Gregory P.
2
Simões, Cláudia
2
Snyder, Scott A.
2
Thomas, Howard
2
Barrile, Parker
1
Bens, Katrina J.
1
Bouyssou, Denis
1
Day, Richard H.
1
Dennis, Roger
1
Eggert, Andreas
1
Fahey, Liam
1
Ferlie, Ewan
1
Fitzgerald, Louise
1
Frow, Pennie
1
Gunther, Robert E.
1
Harvey, Nigel
1
Hausman, Angela
1
Hilton, Denis
1
Kozlenkova, Irina V.
1
Kruse, Karissa
1
Lambkin, Mary
1
Law, Philip
1
Machina, Mark J.
1
Morrison, Alan
1
more ...
less ...
Institution
All
Advanced Institute of Management Research <London>
1
Wharton School <Philadelphia, Pa.>
1
Published in...
All
MIT sloan management review
6
Strategy & Leadership
6
European Journal of Marketing
5
Journal of marketing
5
MSI reports : working paper series
4
California management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Report / Marketing Science Institute
3
British journal of management : BJM
2
Journal of Business & Industrial Marketing
2
Management Decision
2
Planning Review
2
Strategy & leadership : a publication of Strategic Leadership Forum
2
The marketing book
2
Wiley series in marketing
2
AIM Publications
1
AIM Research Working Paper Series 051 [2007]
1
Advanced Institute of Management Research Paper
1
Australasian marketing journal
1
Challenges and controversies in management research
1
Critical marketing : defining the field
1
European journal of marketing : EJM
1
Evolving and emerging issues in marketing strategy
1
Handbook of marketing
1
Harvard business review : HBR
1
Historical research in marketing management
1
Images of strategy
1
Journal of Business Strategy
1
Journal of Historical Research in Marketing
1
Journal of Management Development
1
Journal of business strategy
1
Journal of historical research in marketing
1
Journal of the Academy of Marketing Science
1
Kent series in marketing
1
Legends in marketing
1
Long range planning : LRP ; international journal of strategic management
1
Major theoretical debates and contemporary issues in marketing theory
1
Management decision : MD
1
Management on the cutting edge
1
Managing customer relationships : a strategic framework
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
Other ZBW resources
23
USB Cologne (EcoSocSci)
15
BASE
4
OLC EcoSci
2
USB Cologne (business full texts)
1
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
2
Assessing advantage : a framework for diagnosing competitive superiority
Day, George S.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
Saved in:
3
Marketing strategy
Wensley, Robin
- In:
Marketing theory : a student text
,
(pp. 209-236)
.
2010
Persistent link: https://www.econbiz.de/10003950836
Saved in:
4
Seeking relevance in management research
Wensley, Robin
- In:
Challenges and controversies in management research
,
(pp. 258-274)
.
2011
Persistent link: https://www.econbiz.de/10008856070
Saved in:
5
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
6
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
7
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
8
Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin
- In:
Management decision : MD
47
(
2009
)
9
,
pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
Saved in:
9
Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
Saved in:
10
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->