Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing branches.

Outlines the basis of the conjoint measurement technique method, illustrates its application and identifies user problems. Postulates that conjoint measurement is designed for situations where two or more independent variables affect the rank order of a dependent variable. Says that three...

Introduction In recent years decision analysis has become an integral part of marketing and management courses. The benefits claimed for the technique are that it provides: