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Werbungsmittel
61
Werbung
39
Advertising
30
Werbungsbetrieb
21
Werbewirkung
15
Advertising effects
14
Großbritannien
12
Internet marketing
12
Online-Marketing
12
Vereinigte Staaten
12
Werbungsunternehmung
11
Advertising media
7
Media industries
7
Mediensektor
7
Werbeträger
7
Target group
6
Werbungsforschung
6
Werbungspsychologie
6
Zielgruppe
6
Absatzpolitik
5
Advertising planning
5
Communication media
5
Kommunikationsmedien
5
Werbeplanung
5
Communication
3
Consumer behaviour
3
Fernsehwerbung
3
Kommunikation
3
Konsumentenverhalten
3
Marktforschung
3
Plakat
3
Rundfunkwerbung
3
Television advertising
3
Theorie
3
Theory
3
Fernsehen
2
Innovation
2
Kanada
2
Markenartikel
2
Marketing
2
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Book / Working Paper
61
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Arbeitspapier
1
Ausstellungskatalog
1
Bildband
1
Konferenzschrift
1
Mikroform
1
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1
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Undetermined
217
German
58
French
4
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1
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1
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1
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Barban, Arnold M.
2
Broadbent, Simon
2
Dunn, S. Watson
2
Rickards, Maurice
2
Aaker, David A.
1
Albion, Mark S.
1
Amstel, Ilonka van
1
Book, Albert C.
1
Boyd, H. W.
1
Cartee, P. Charles
1
Cary, Norman D.
1
Cohen, Dorothy
1
Collins, Richard A.
1
Corrin, Stephen
1
Davis, Martyn P.
1
Dirksen, Charles J.
1
Farris, Paul W.
1
Frey, Albert Wesley
1
Fryburger, Vernon
1
Frye, Robert E.
1
Goffman, Erving
1
Halterman, Jean C.
1
Harrison, Michael
1
Hart, Norman A.
1
Hart, Norman Arthur
1
Hepner, Harry Walker
1
Herpel, George Lloyd
1
Hobson, John Waller
1
Hutchison, Harold F.
1
Jugenheimer, Donald W.
1
Kirkpatrick, C. A.
1
Kirkpatrick, Charles Atkinson
1
Kleppner, Otto
1
Knaster, Roland
1
Kortelainen, Pirjo
1
Kroeger, Arthur
1
Kwerel, Seymour Matthew
1
Laver, James
1
Lazar, Avrim
1
Leech, Geoffrey Neil
1
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Esomar
2
Seminar on Media Research
2
American Marketing Association
1
Art Directors Club <Los Angeles, Calif.>
1
Avrim Lazar and Associates
1
Bureau of Business and Economic Research, Memphis State University
1
Cam Foundation
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Communication, Advertising and Marketing Education Foundation
1
E.S.O.M.A.R., European Society for Opinion and Marketing Research
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Exhibition of Advertising Art of the West <18., 1963, Los Angeles, Calif.>
1
Graduate School Of Business Administration
1
Großbritannien / Monopolies and Mergers Commission
1
Institute of Marketing
1
Institute of Practitioners in Advertising
1
Monopolies and Mergers Commission
1
OECD / Committee on Consumer Policy
1
Seminar on "Below-the-Line Activities"
1
Seminar on "New Product Development"
1
Seminar on Media Measurement and Media Choice
1
Tennessee Department of Highways
1
U. S. Department of Transportation, Federal Highway Administration, Bureau of Public Roads
1
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Houghton Mifflin Adviser in Marketing
2
365
1
AMA reprint series
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Communications and culture
1
Document
1
English language series
1
Ethical aftermath series
1
Grid series in advertising and journalism
1
International business and management series
1
JETRO marketing series / Englische Ausgabe
1
Marketing research report
1
McGraw - Hill series in international development
1
McGraw-Hill European series in Management and Marketing
1
McGraw-Hill Series in marketing and advertising
1
OECD Publication
1
Occasional papers / British Bureau of Television Advertising
1
Praeger scientific
1
Praeger special studies
1
Prentice-Hall international series in management
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
University of South Africa. Bureau of Market Research. Research report no. 29
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
61
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1
Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia
-
1972
Persistent link: https://www.econbiz.de/10000548124
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Industrial advertising and publicity
Hart, Norman Arthur
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000558405
Saved in:
4
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
5
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
6
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
7
How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony
-
1969
Persistent link: https://www.econbiz.de/10000617025
Saved in:
8
Seminar on 'Media Measurement and Media Choice. Ten years of progress... or stagnation?' Berlin -Fed. Rep. of Germany-, 23-26 April, 1980
Seminar on Media Measurement and Media Choice
-
1980
Persistent link: https://www.econbiz.de/10000583873
Saved in:
9
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
10
The Practice of advertising
Hart, Norman A.
(
contributor
);
O'Connor, James
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000330822
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