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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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The practice of innovating research methods
Lê, Jane Kirsten; Schmid, Torsten - In: Organizational research methods : ORM 25 (2022) 2, pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
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Concept testing : how to test new product ideas before you go to market
Schwartz, David - 1987
Persistent link: https://www.econbiz.de/10000735059
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New product venture management
Karger, Delmar W.; Murdick, Robert G. - 1972
Persistent link: https://www.econbiz.de/10000580808
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Computer innovations in marketing
Konrad, Evelyn - 1970
Persistent link: https://www.econbiz.de/10000590343
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A study of R&D marketing interface and innovation success in high technology firms
Gupta, Ashok Kumar - 1984
Persistent link: https://www.econbiz.de/10000692383
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
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Innovation requires direction : how to identify the customer's problems of tomorrow and possible solutions
Kerka, Friedrich (contributor) - 2007
Persistent link: https://www.econbiz.de/10003754625