-- Applying the 4 PS of marketing to services -- Developing service products and brands -- Distributing services through physical … and electronic channels -- Service pricing and revenue management -- Service marketing communications -- Managing the …

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services … Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends … framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People …

This casebook provides students and academics in business management and marketing with a collection of case studies on … services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across … an invaluable resource for marketing and business management students requiring insights into the operationalization of …