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Brand management
15,100
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14,659
Consumer behaviour
10,742
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10,595
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10,171
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9,728
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8,380
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8,333
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6,930
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6,902
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5,111
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4,388
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3,650
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3,647
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2,973
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2,960
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2,467
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2,086
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Melewar, T. C.
77
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64
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62
Dur, Robert A. J.
60
Kaiser, Harry M.
60
Pelsmacker, Patrick de
58
Eisend, Martin
54
Frey, Bruno S.
53
Phau, Ian
51
Siddiqui, Danish Ahmed
50
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48
Balmer, John M. T.
47
De Chernatony, Leslie
47
Taylor, Charles Raymond
44
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43
Bang, Nguyen
41
Septianto, Felix
40
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38
Pitt, Leyland F.
38
Anderson, Simon P.
37
Foroudi, Pantea
37
Han, Heesup
37
Merrilees, Bill
37
Dens, Nathalie
36
Ind, Nicholas
36
De Clercq, Dirk
35
Fournier, Susan
35
Fehr, Ernst
34
Usman, Osly
34
Kind, Hans Jarle
33
Romaniuk, Jenni
33
Uggla, Henrik
33
Mueller, Barbara
32
Schroeder, Jonathan E.
32
Dahlén, Micael
31
Falk, Armin
31
Kitchen, Philip J.
31
Ko, Eunju
31
Okazaki, Shintaro
31
Christodoulides, George
30
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Edward Elgar Publishing
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Information Resources Management Association
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Springer International Publishing
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IGI Global
11
NetLibrary, Inc
10
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Axel-Springer-Verlag
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CESifo
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Harvard Graduate School of Business Administration
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OECD
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Asian Development Bank
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European Society for Opinion and Marketing Research
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NET Institute
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Peter Lang GmbH
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American Management Association
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Center for Economic Research <Tilburg>
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Cornell University / Department of Agricultural Economics
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Erasmus Research Institute of Management
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European Advertising Academy
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Théorie Économique, Modélisation, Application (THEMA), Université de Cergy-Pontoise
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4
Universität Mannheim
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4
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American Enterprise Institute for Public Policy Research
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3
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3
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3
European University Institute / Department of Law
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3
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Journal of business research : JBR
926
The journal of brand management : an international journal
572
Journal of retailing and consumer services
427
The journal of product & brand management
389
Journal of business ethics : JOBE
378
International journal of hospitality management
373
Journal of advertising research
287
International journal of advertising : the review of marketing communications
252
Journal of marketing communications
239
International journal of advertising : the quarterly review of marketing communications
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The international journal of human resource management
209
European journal of marketing : EJM
204
Journal of vocational behavior
203
Journal of managerial psychology
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Journal of business and psychology
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Journal of advertising : official publication of the American Academy of Advertising
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European Journal of Marketing
187
Cogent business & management
173
Journal of Product & Brand Management
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International journal of contemporary hospitality management
166
Discussion paper series / IZA
163
Leadership & organization development journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
154
Tourism management : research, policies, practice
153
Industrial marketing management : the international journal for industrial and high-tech firms
152
Journal of Consumer Marketing
152
International journal of human resource management
151
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
146
Journal of promotion management : JPM
144
Journal of marketing
140
Strategic Direction
139
Marketing intelligence & planning
138
Journal of strategic marketing
134
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Journal of promotion management : innovations in planning and applied research
132
Asia Pacific journal of marketing and logistics
129
International journal of internet marketing and advertising : IJIMA
129
Journal of marketing management : MM
129
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ECONIS (ZBW)
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Other ZBW resources
1,333
USB Cologne (EcoSocSci)
801
EconStor
189
RePEc
161
BASE
56
USB Cologne (business full texts)
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date (oldest first)
1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
3
Boys' responses to the integration of
advertising
and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
4
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
5
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
6
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
7
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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