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Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
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2007
Persistent link: https://www.econbiz.de/10003668122
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3
A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Eiamkanchanalai, Somkiat
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10009887151
Saved in:
4
Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption
Assarut, Rujipun
;
Somkiat Eiamkanchanalai
- In:
Market : review for marketing theory and practice
27
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011502505
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5
Service quality development for medium-sized life insurance companies
Somkiat Eiamkanchanalai
;
Suwanee Surasiengsunk
-
2010
Persistent link: https://www.econbiz.de/10011929965
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6
Factors influencing customer experience management and customer experience value
Sirin Akaraputipun
;
Somkiat Eiamkanchanalai
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2010
Persistent link: https://www.econbiz.de/10011929985
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Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model
Somkiat Eiamkanchanalai
;
Nuttapol Assarut
- In:
Global business & economics review
18
(
2016
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011738547
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8
A model of social interactivity through internet-based technologies : implications for marketing communications
Hongcharu, Boonchai
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011376071
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9
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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10
Transparency and accountability of listed non-financial companies in post-crisis Thailand
Hongcharu, Boonchai
- In:
Corporate governance in Thailand
,
(pp. 1-27)
.
2006
Persistent link: https://www.econbiz.de/10003312207
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