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Marketing theory
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Journal of historical research in marketing
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European Journal of Marketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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History of marketing thought ; Volume 1
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The SAGE handbook of marketing theory
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Rethinking the case study in international business and management research
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
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Australasian marketing journal
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1
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
2
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
Saved in:
3
History of qualitative research methods in marketing
Levy, Sidney J.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 3-16)
.
2006
Persistent link: https://www.econbiz.de/10003445751
Saved in:
4
The etiquette of qualitative research
Ruth, Julie A.
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 560-572)
.
2006
Persistent link: https://www.econbiz.de/10003446535
Saved in:
5
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
Saved in:
6
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
7
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
8
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Saved in:
9
Handbook of qualitative research methods in marketing
Belk, Russell W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003274205
Saved in:
10
Qualitative inquiry in marketing and consumer research
Sherry, John F.
;
Kozinets, Robert V.
- In:
Kellogg on marketing
,
(pp. 165-194)
.
2001
Persistent link: https://www.econbiz.de/10001612983
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