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Creating superior customer value and reaping its benefits for the company
Staritz, Matthias - 2008
Persistent link: https://www.econbiz.de/10004908200
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Commodity differentiation : a cross-industry approach
Bamberger, Boas; Homburg, Christian; Staritz, Matthias; … - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 21-42). 2022
Persistent link: https://www.econbiz.de/10013271812
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Toward a differentiated understanding of the value-creation chain
Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
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Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
Fürst, Andreas; Staritz, Matthias - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 3-23
Persistent link: https://www.econbiz.de/10013392003