Research questions: How relevant is it for German B2B companies to use social media within marketing? What are the effects of social media usage in German B2B companies and how are they related to specific usage methods of social media? Are there differences in the importance of social media...

An increasing amount of companies are interested in using the innovative potential of Web 2.0 technologies. This paper describes the main results of a comparative analysis of several quantitative empirical studies on the use of Web 2.0 in enterprises. This includes findings about diffusion,...