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Innovation
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Tellis, Gerard J.
157
Golder, Peter N.
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Sood, Ashish
23
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13
Tirunillai, Seshadri
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Chandy, Rajesh K.
11
Yin, Eden
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Mitra, Debanjan
8
Borah, Abhishek
7
Franses, Philip Hans
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Niraj, Rakesh
7
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Jap, Sandy D.
4
Johnson, Joseph
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MacInnis, Deborah J.
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Stremersch, S.
4
Thaivanich, Pattana
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Hong, Jihoon
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James, Gareth
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James, Gareth M.
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Dieijen, Myrthe van
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MSI reports : working paper series
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
8
Journal of marketing research : JMR
8
Marshall School of Business Working Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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The history of marketing science
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Warren Bennis signature series
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1
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Edward Elgar E-Book Archive
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Emory Law and Economics Research Paper
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European Journal of Marketing
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
J-B Warren Bennis Ser
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
MIT sloan management review
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : value creation or value destruction?
1
Marketing Science Working Paper Series
1
Marketing Science Working Paper Series 2010: Report
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ECONIS (ZBW)
163
OLC EcoSci
8
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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1
Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 23-39
Persistent link: https://www.econbiz.de/10002090479
Saved in:
2
Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.
;
Tellis, Gerard J.
-
1997
Persistent link: https://www.econbiz.de/10000983634
Saved in:
3
Using stock prices to predict market events : evidence on sales takeoff and long-term firm survival
Markovitch, Dmitri G.
;
Golder, Peter N.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 717-729
Persistent link: https://www.econbiz.de/10003765839
Saved in:
4
Innovations' origins : when by whom, and how are radical innovations developed?
Golder, Peter N.
;
Shacham, Rachel
;
Mitra, Debanjan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 166-179
Persistent link: https://www.econbiz.de/10003858571
Saved in:
5
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
6
What is quality? : an integrative framework of processes and states
Golder, Peter N.
;
Mitra, Debanjan
;
Moorman, Christine
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009782931
Saved in:
7
Golder's historical method in research in marketing
Thompson, Ann-Marie K.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1269-1272
Persistent link: https://www.econbiz.de/10008747515
Saved in:
8
Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan
;
Golder, Peter N.
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 71-92
Persistent link: https://www.econbiz.de/10003294222
Saved in:
9
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
10
Launching the Idea Corners section of Marketing Letters
Golder, Peter N.
;
Jap, Sandy D.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012229415
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