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Golder, Peter N.; Shacham, Rachel; Mitra, Debanjan - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 166-179

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Lehmann, Donald R.; Golder, Peter N. - In: The history of marketing science, (pp. 341-370). 2014

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Golder, Peter N.; Mitra, Debanjan; Moorman, Christine - In: Journal of marketing 76 (2012) 4, pp. 1-23

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Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92

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