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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

Consumer behavior : building marketing strategy

Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.

Persistent link: https://www.econbiz.de/10001725923

Exploring the relationship between team (as brand) personality and geographic personality: linking consumer perceptions of sports teams and cities

Aiken, K. Damon; Campbell, Richard M; Koch, Eric C - In: International Journal of Sports Marketing and Sponsorship 15 (2013) 1, pp. 2-14

This paper investigates the brand personality dimensions associated with professional sports teams and the personality dimensions of the cities they call home. Two studies evaluate ten National Football League teams and their respective homes, with data collected from 434 respondents from five...

Persistent link: https://www.econbiz.de/10014811815

Dimensions of Internet Commerce Trust

Aiken, K. Damon; Mackoy, Robert; Liu, Ben Shaw-Ching; … - In: Journal of internet commerce 6 (2007) 4, pp. 1-25

Persistent link: https://www.econbiz.de/10009853553

Integrating experience, advertising, and electronic word of mouth

Jones, Scott A.; Aiken, K. Damon; Boush, David M. - In: Journal of internet commerce 8 (2009) 3/4, pp. 246-267

Persistent link: https://www.econbiz.de/10009853587

"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk

Shin, Sohyoun; Lee, Sungho; Aiken, K. Damon; Chaiy, Seoil - In: Journal of internet commerce 11 (2012) 1/4, pp. 187-207

Persistent link: https://www.econbiz.de/10010075796

Dimensions of Internet Commerce Trust

Aiken, K. Damon; Mackoy, Robert; Liu, Ben Shaw-ching; … - In: Journal of internet commerce 6 (2007) 4, pp. 1-25

Persistent link: https://www.econbiz.de/10003758734

Integrating experience, advertising, and electronic word of mouth

Jones, Scott A.; Aiken, K. Damon; Boush, David M. - In: Journal of internet commerce 8 (2009) 3/4, pp. 246-267

Persistent link: https://www.econbiz.de/10003941396

Investigating sport fan attitudes toward tanking : the role of values-based connections

Aiken, K. Damon; Sukhdial, Ajay; Campbell, Richard M. <Jr.> - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 256-268

Persistent link: https://www.econbiz.de/10012486328

The influence of program context intensity : an examination of television advertising during war news

Aiken, K. Damon; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-39

Persistent link: https://www.econbiz.de/10008822603