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Perception of Passengers about Auto Services in Agartala
Deb, Rajat - 2016
The study examines the perception of the respondents about auto services in Agartala. It obtained primary data from 200 …
Persistent link: https://www.econbiz.de/10012978409
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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan; Himbert, Lena - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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The effects of physical distance between regular and sale prices on numerical difference perceptions
Coulter, Keith S.; Norberg, Patricia A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 144-157
Persistent link: https://www.econbiz.de/10003860491
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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To be or not to be price-conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger - 2011
Persistent link: https://www.econbiz.de/10008902907
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Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun; Sternquist, Brenda J. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
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The development of price knowledge among young consumers : a socialization perspective
Erickson, Lance-Michael - 2003
Persistent link: https://www.econbiz.de/10003564773
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.; Simmons, Joseph P. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 715-724
Persistent link: https://www.econbiz.de/10003926901