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Schmitt, Bernd
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Cracking the code : leveraging consumer psychology to drive profitability
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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1
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
2
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
3
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
Saved in:
4
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
5
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
6
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
7
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
8
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
9
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
Saved in:
10
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
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